The Confetti Cruiser: A Giant Cookie Delivery Robot.
The Confetti Cruiser is a custom-built giant cookie delivery robot, designed and fabricated for the Dove x Crumbl collaboration.
From the first sketch to the streets of LA, we conceptualized, designed, and engineered the cookie-shaped body, motor, drivetrain, and delivery controls that made it fully operational. Every structural and mechanical detail was built to keep it moving reliably through a two-day influencer activation.
Beyond the build, we led the on-ground execution, managing creator deliveries across LA and capturing content, from the cruiser in motion to real-time influencer reactions. The kind of experiential marketing build where concept, industrial design, custom fabrication, and field production all have to show up at once.
Client
Dove
Agency
Edelman
Deliverables
-Design
-Fabrication
-Engineering
-Experience design
-Content Production
+2 Million
Earn media impressions
