
The only currency you need for this vending machine is to #BringTheAnger.
Positive engagements
Angry Birds needed to reach a new audience and show that anger can be a force of good.
As part of the #BringTheAnger campaign we were enlisted to create a tangible experience of turning anger into prizes. Enter the Venting Machine.
A punchable, pushable machine that even responds to insults. The more anger you give, the more prizes you get.
The Venting Machine debuted in Times Square, streaming players' real time interaction onto the Square’s Billboards.
Client
Rovio
Agency
Droga5
Deliveries
-Design
-UX/UI
-Software Development
-Prototyping
-Engineering
-Development
-Manufacturing
Increase App downloads
51 Million
Total views
+124%
+4 Million
