A self-driving trolley with a caring personality and endless in-terminal features.
KLM is known to be a caring and innovative brand in Europe, but not the US.
To boost KLM’s brand awareness at US airports, KLM tasked us to design Care-E, a friendly robot concierge.
Care-E scans your boarding pass and helps you every step of your journey through the terminal.
Care-E was celebrated by major tech, travel and culture outlets.
Client
KLM
Agency
BBDO New York
Deliverables
-Design
-UX/UI
-Software, firmware
-Prototyping
-Engineering
-Development
Increased Brand Reputation
+7 Billion
Media impressions
9%
26%
Increased Awareness
“KLM’s new airport robot Care-E will guide you to the gate.”
