For Valentine’s Day, we transformed the Red Lobster in Times Square into a sold-out reservation-only Kissing Booth experience celebrating Lip Cuties’ limited-edition Valentine’s flavors.

From early concept sketches through fabrication, installation, and live execution, we designed and produced the full activation end-to-end. The experience featured custom velvet-framed kissing booths, marquee lighting, branded environments, media kits, mascot fabrication, LED truck amplification and immersive dining touchpoints integrated directly into the guest experience.

The activation turned an everyday lip care product into a participatory cultural moment, blending experiential marketing, hospitality, retail storytelling, and live entertainment inside one of the busiest locations in New York City. The experience generated high visibility, social engagement, and strong brand association through a bold and unexpected partnership strategy.