Built Like Firepits. Engineered to Freeze S’mores.

No campfire? No problem.

The Breyers S’mores Freezerpit brought the taste, and vibe, of the great outdoors right into the heart of Chicago. Designed to look like a classic stone fire pit, our custom-built Freezerpits didn’t just hold ice cream, they kept it frozen solid, functioning as fully-operational coolers. Thick clouds of smoke poured from the pits, lit by flickering LEDs and synced with sound effects to create a dramatic, theatrical experience. Guests gathered around the smoky glow to grab Breyers S’mores bars and sandwiches, relax on log benches, and enjoy live acoustic music in a cozy, camp-inspired space.

To keep the buzz going after the event, we designed and built 50 portable mini Freezerpits and 200 personalized telescopic spoons for influencers and special giveaways.

Client
Unilever

Agency
Edelman

Deliveries
-Design
-Prototyping
-Engineering
-Manufacturing 
-Experience Design
-
Event production

Popular Breyers Ice Cream Flavor Inspires ‘Ice-Cold’ Innovation