A raceable, self-driving robot to take your training to the next level.
We partnered with PUMA to create a programmable, line-following robot that enables runners of all levels to go faster than ever.
It provides runners with a real visual target to beat, not just the time on a stopwatch.
With a top speed of 30mph, BeatBot can even recreate Usain Bolt’s record-shattering 100m dash.
It has been recognized at The One Show, won a Cannes Silver Cyber Lion and was shortlisted for Activations and Creative Data Lions as well as the Clio product design awards.
Client
Puma
Agency
JWT New York
Deliveries
-Design
-UX/UI
-Prototyping
-Engineering
-Development
-Manufacturing
