A Premium Ceramic PR Mailer That Tells Your Phone to Take a Break.
For Pure Leaf's Mental Focus launch, we designed and produced a custom ceramic dock that physically unites two brands in a single object. Pure Leaf's new functional iced tea line and Brick, the phone-blocking device. Drink in, distractions out.
From concept through fabrication and fulfillment, we produced 300 PR mailer kits, each containing the ceramic dock, a Brick device, and Pure Leaf beverages, packed and shipped to influencers nationwide. CNC'd in ceramic, the dock was built to be kept, a design object disguised as a mailer.
The campaign fronted by Olympic gold medalist Jordan Chiles needed something worthy of that moment. The dock delivered it.
Client
Pure Leaf
Agency
Edelman
Deliverables
-Design
-Fabrication
-Kit design and Fabrication
-Fulfillment