A Premium Ceramic PR Mailer That Tells Your Phone to Take a Break.

For Pure Leaf's Mental Focus launch, we designed and produced a custom ceramic dock that physically unites two brands in a single object. Pure Leaf's new functional iced tea line and Brick, the phone-blocking device. Drink in, distractions out.

From concept through fabrication and fulfillment, we produced 300 PR mailer kits, each containing the ceramic dock, a Brick device, and Pure Leaf beverages, packed and shipped to influencers nationwide. CNC'd in ceramic, the dock was built to be kept, a design object disguised as a mailer.

The campaign fronted by Olympic gold medalist Jordan Chiles needed something worthy of that moment. The dock delivered it.

Client
Pure Leaf

Agency
Edelman

Deliverables
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Design
-Fabrication
-Kit design and Fabrication
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Fulfillment